JCB PLEDGES $250,000 WORTH OF SUPPORT FOR PAKISTANI FLOOD VICTIMS

JCB Chairman Sir Anthony Bamford today pledged assistance worth $250,000 to help in the reconstruction effort in the wake of the devastating floods in Pakistan.

He is donating two high specification 4CX backhoe loaders with attachments to the stricken country where the worst floods in decades have left millions people homeless and where rebuilding costs are expected to be in the region of $17 billion.

JCB Chairman Sir Anthony Bamford is giving assistance worth $250,000, including two 4CX backhoe loaders, to help in the reconstruction of Pakistan in the wake of the devastating floods.

Sir Anthony said: “Britain has been leading the way with the level of its donations to Pakistan and as a British manufacturer I am keen for us to help in any way possible and hope that JCB’s donation of machines can assist in some small way.”

It is not the first time that JCB has helped Pakistan in times of natural disaster. After the 2005 earthquake the company donated excavators to help in the clean up operation.

Earlier this year JCB donated equipment to help the disaster relief effort in Haiti following the devastating earthquake that killed around 220,000 people. This was followed by assistance worth $100,000 to help in the rebuilding efforts in the wake of the Chilean earthquake disaster. Sir Anthony donated a 3C backhoe loader complete with attachments and spare parts to help with reconstruction efforts in the country’s second city Concepcion which was hit by an 8.8-magnitude quake, killing more than 700 people.

The contribution to the aid effort follows a series of other JCB machinery donations in recent years to other parts of the world hit by natural disasters, including the 2008 earthquake in Sichuan Province in China, when six backhoe loaders worth over $600,000 and a team of operators were sent from the company’s factory in Shanghai to help the clear-up effort in the region.  JCB also donated machines to help in the aftermath of the Asian Tsunami in 2004.

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JCB Dealer Websites Go Mobile

JCB has launched new smartphone-friendly mobile websites for all dealers participating in the JCB Dealer Website Program. The new mobile sites are designed to provide an optimal browsing experience and easy site navigation for on-the-go customers- a first in the construction equipment industry.

The mobile websites can automatically detect if a visitor is using a mobile device and seamlessly adjust the content format to fit smartphones including the iPhone, BlackBerry, Droid and EVO. Mobile customers are now able to search for inventory, promotions, store hours, and directions to the dealership as well as submit contact information directly through the mobile web site.

New mobile websites make it easier for JCB customers to access information on-the-go

Tracy Clark, vice president of JCB of Milwaukee says, “We are thrilled to have this new mobile capability. This site is an awesome tool for our salesmen. Now they have access to information anytime, anywhere without having to get onto a laptop or notebook.”

JCB has worked with Equipment Web Services, a division of Dominion Enterprises headquartered in Norfolk, Virginia, to develop the sites.

“We are excited to provide this new technology to the JCB Dealer Website Program,” says Jennie Davis, OEM relationship manager for Equipment Web Services. “The mobile web sites will not only increase JCB’s ever-growing footprint in North America, but will also ultimately provide yet another avenue of additional revenue for JCB website program dealers.”

With more than 30 dealers enrolled in the program, it will now be even easier for customers and prospects to interact with their JCB dealers.

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Excavator Production Underway at JCB’s Latest Factory

JCB is continuing its investment in global excavator production capability with the opening of its newest factory in Brazil where the first 20 tonne machine has just rolled off the line.

The JS200LC tracked excavator has been bought by Jorcal Engenharia E Construções S/A, a company based in Sao Paulo State, and owner Renato Rédis says he is “extremely pleased” with the performance of the machine.

The sale of the first Brazilian-made tracked excavator follows an investment in the new production facility next to the JCB’s existing backhoe loader factory in the city of Sorocaba.

The investment in the facility in Brazil follows the opening of a new £40 million tracked and wheeled excavator factory in Uttoxeter, Staffordshire, UK.

The ceremony to mark the production of the first excavator in Brazil was attended by Vitor Lippi, the Mayor of Sorocaba, David Bell, JCB’s Chief Corporate Development Officer and Carlos Hernández, Regional Director JCB in Latin America.

Carlos Hernández said: “The Latin American region is undergoing strong growth this year and our decision to constantly invest in the expansion of production capability will help us achieve our objective of maintaining business growth and increasing our market share in the region.”

The construction of the new Brazilian excavator factory took just seven months and includes a new training area to enhance the service back up provided to excavator customers in the region. JCB has also recently doubled its backhoe loader production capacity in Brazil to help meet demand for machines in the region.

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Darr Equipment Co. Joins JCB Dealer Network

JCB’s North American dealer network has expanded once again with the addition of Darr Equipment Co. A fourth generation, family-owned and operated company with locations in Texas and Oklahoma, Darr Equipment Co. provides new and used equipment sales and rentals to the materials handling industry along with 24-hour parts and service. According to Robert Engstrom, general sales manager for Darr Equipment Co., aligning with JCB was the right fit for his organization.

“We’re always looking for opportunities to grow,” Engstrom explained. “Since our company was established, we’ve associated with top-quality manufacturers who produce top-quality products, and we believe JCB fits this mold. There’s tremendous opportunity for JCB in our market.”

Robert Engstrom, general sales manager Darr Equipment

Founded by the late Hal Darr in 1954, Darr Equipment Co. started with 76 employees and three stores in Gladewater, TX.; Wichita Falls, TX.; and Irving, TX. Throughout its history, the company has supported the construction of dams and reservoirs, major sports facilities, bridges, airports, highways and coal mines throughout northeast Texas and Oklahoma. Currently, Darr Equipment Co. employs over 200 people across its eight branch locations in the northeast Texas and Oklahoma area—a region touted as one of the top five markets for construction and industrial equipment in the United States. Darr Equipment Co.’s Texas locations are now up and running as JCB dealers, with the company’s Oklahoma dealerships to follow suit during the third quarter of 2010.

“JCB is very pleased to bring a quality dealer like Darr Equipment Co. on board,” said John Patterson, chairman and CEO for JCB North America. “Over the years, its staff has built an outstanding reputation for providing quality sales and service, and I have no doubt that they will be excellent ambassadors for JCB.”

In an area flooded with quality competition, Darr Equipment Co. sets itself apart by taking its after-market support to the next level. The company believes that it provides the best parts, service, sales and rental support in its market thanks to a hardworking staff of tenured industry experts. Darr Equipment Co.’s focus on quality people, equipment and service is also at the root of its number one business objective in the months and years ahead.

“We plan to grow the Darr/JCB brand into the leading supplier of construction products and related services in the northeast Texas and Oklahoma markets,” Engstrom said. “JCB’s pioneering track record combined with its global market share offers instant credibility. Even more importantly, JCB views its dealer partners as integral and necessary components to its overall success, and we at Darr Equipment Co. feel that same level of mutual respect.”

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Epic Road Trip Earns World Record for JCB

The JCB 3CX backhoe loader has completed a 26-day, 3,185-mile coast-to-coast fundraising “road trip”, earning the company a place in the Guinness Book of World Records. The road trip smashed the existing record for The Longest Journey in an Excavator, which stood at 2,485 miles.

The JCB 3CX Backhoe makes its way across the country

Neil Smith, a 35-year veteran with JCB, and the Backhoe Across America crew began their coast-to-coast trek from the beach at Tybee Island, GA, on Friday, March 26, 2010.  Carrying a bucket of sand from the east coast, the backhoe traveled more than 3,100 miles across the U.S., before dropping the sand in Santa Monica California on April 20th. Along the way, the crew made fundraising “pit stops” at JCB dealerships in eight cities to help raise awareness and funds for the Haiti Relief and Development effort through the Red Cross.

The trip was made in the newly updated 2010 JCB 3CX backhoe, putting the machine’s endurance to the ultimate test. The entire 3,185 mile trip was completed with out any unscheduled service stops. The new EcoRoad feature gave the team 30% fuel savings for the duration of the journey.

“The JCB backhoe performed brilliantly! We didn’t have one problem from start to finish,” says Smith.

Driver Neil Smith

Although the trip was completed on April 20th on the beach at the Santa Monica Pier, the journey is far from over. The campaign will run through July as JCB aims to raise $1 million for the American Red Cross Haiti Relief and Development Fund. Follow the journey and watch daily video logs to see what Neil and his motley crew encountered on the road, at www.JCBforHaiti.com.

Fast Facts:

-       3,185 miles traveled

-       119.5 hours in cab

-       27 mph avg speed

-       0 tire changes

-       2 routine service checks

-       30% fuel savings with new EcoRoad system

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HMEE Working In Afghanistan

With the globalization of the military theater, the JCB HMEE is designed to meet a variety of transportation requirements, whether it be by land, sea or air. The HMEE has equal weight distribution on all axles which allows it to be transported on a C-130, the turboprop military transport aircraft. Never before has a military construction vehicle met on road regulations and safety standards, allowing the HMEE to travel on civilian roads without the need for a trailer. This unit also meets global rail specifications and has roll-on, roll-off capabilities allowing the HMEE to load itself on and off of a ship. This unmatched transportability means no job site is out of reach for the JCB HMEE.

The all-terrain HMEE is armor-plated for crew protection, has significant towing capacity and most importantly and can maintain “convoy speed”. The HMEE has a life span of 25 years, more than double that of a civilian construction machine, and is capable of achieving more than 60 mph, again more than twice the typical 25 mph top speed of a commercial backhoe. This capability enables the HMEE to keep up with fast-moving military units and provide real-time combat engineering support. The HMEE provides strategic capabilities increasing: mobility — opening up roads; counter-mobility — creating obstacles for the enemy; and, survivability — providing water and supplies, building berms and laying electrical lines.

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JCB Fields a Squad for World Cup Duties in South Africa

A squad of nine JCB Teletruk forklifts is playing a key role in preparing major stadiums that are hosting games during the 2010 World Cup tournament in South Africa.

The JCB Teletruks have been called up for general material handling duties during the final construction and fit-out stages of hospitality suites and visitor facilities in and around the six principal World Cup venues in time to welcome thousands of fans from around the world later this week.

All of the Teletruks have been supplied by Clarklift South Africa (PTY) Ltd., the JCB Industrial dealer in South Africa.

Two of the JCB Teletruks, manufactured by JCB Utility Products in the UK, have been deployed at Soccer City, Johannesburg – the main 94,000- capacity World Cup stadium that will stage the opening games as well as the 2010 World Cup Final.

There are also two machines working at the Durban Stadium and at Cape Town’s Green Point Stadium, while there is one machine on each site at the Royal Bafokeng Stadium in Rustenburg, Free State Stadium at Bloemfontein and Peter Mokaba Stadium at Polokwane.

A JCB Teletruk in action at Soccer City, Johannesburg

Mike Poxon, International Sales Manager – JCB Industrial, said: “The tasks at the World Cup stadiums required a forklift truck that was flexible and capable of working on rough ground – and the JCB Teletruk fitted the bill perfectly.

“The Teletruk provides a superior lift capacity and forward reach that extends over debris and stock piles of building materials, as well as a compact size and 4WD capability to handle rugged site conditions and limited working spaces.”

This is not the first time that JCB machines have been called up for World Cup duty – a 22 tonne JCB JS220 tracked excavator was used in the construction of the showcase Allianz Arena in Munich – the main stadium for the 2006 World Cup in Germany and now home to FC Bayern Munich.

Mike Poxon added: “We are delighted that JCB’s world-renowned products have once again been selected to play an integral part in the world’s largest football competition.”

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UPDATE: Donated JCB Backhoes Helping to Rebuild Haiti

Many of you have been asking for an update on the backhoes JCB donated to Haiti following the earthquake in January of this year. The charitable organization that received the backhoes, Food for the Poor, has sent JCB a report and we wanted to share it with you:

JCB donated backhoe helps clear rubble in Haiti

Food For the Poor has been working diligently to help the people of Haiti recover from the catastrophic earthquake which struck the country on January 12th. Over the past three months we have ramped up our efforts to distribute relief aid such as food, medical supplies, and building materials as well as our project work to construct sanitation facilities, water supply, and housing.

Your donation of two backhoes has been a true God send to us at this time. To date we have used them to clear rubble, excavate sewage pits, dig out foundations, and reconstruct walls. Without this equipment our response efforts would have been less timely and more costly. Additionally, these backhoes will be extremely useful going forward as are faced with an overwhelming need for housing solutions, school construction, sanitation facilities, and other rebuilding efforts. We also plan to use these backhoes in the construction of sustainable income generating projects such as tilapia farms.

JCB Backhoe clearing rubble in Haiti.

We are extremely grateful for your generosity during this time of tragedy. Thank you for assisting Food for the Poor and the people of Haiti.

- Clement Belizaire Project’s Director of Food For The Poor of Haiti

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JCB HOSTS HUBERT MIDDLE SCHOOL’S RISER ACADEMY FOR DAY OF INSPIRATION AND EDUCATION

Group of motivated young men emphasizes the importance of discipline and focus

SAVANNAH, Ga. (May 24, 2010)—The sounds of laughter and learning rang through the halls at Savannah’s very own JCB facility on Wednesday, May 18. The heavy equipment manufacturer hosted 48 young men from Hubert Middle School’s Risers Academy for a day filled with education, inspiration and fun. 

Savannah Riser Visit JCB

The Risers Academy is a special initiative of Savannah’s Hubert Middle School that mentors boys from the Hubert neighborhood, helping them both meet and exceed their potential. Young men in the Risers Academy wear a uniform of white shirts with red ties and take special classes with tougher assignments and higher behavioral standards. The program’s name comes from a statement made by Richard Wright, a young African American man who attended school in a converted railroad box car in the mid-1800s. When a Union Army general visited the makeshift classroom, he asked what message he should take back about his experience. Wright stood up and said, “Sir, tell them we are rising.” Wright eventually became the founder and president of Georgia State College (now Savannah State University) and the founder of two Philadelphia banks.

Mike Werner, JCB’s vice president of operations, learned of the Risers Academy through his association with the Savannah School Board’s Educational Fund Committee. This particular committee provides monetary grants to worthy school projects, and Hubert Middle School submitted the Risers Academy as a project for consideration. “Our committee was intrigued by the Risers Academy’s mission, and as a result, I got the chance to visit the school and see what the program is all about,” Werner said. “I left very impressed by the Risers Academy and how it teaches these young men that with hard work and discipline, there’s no limit to what they can achieve.”

Werner invited the Risers Academy to JCB’s North American Headquarters, giving the group an insider’s view into the heavy equipment manufacturer’s daily operations. The boys toured the facility, enjoyed lunch on site, participated in product demonstrations and learned about the importance of branding—not just for businesses and their products, but also on a personal level.

“We discussed how companies like Nike, BMW and McDonald’s, for example, all have logos that evoke certain perceptions from us when we see them,” Werner explained. “Because the Risers Academy has its own logo, I asked the group what that logo meant to them.”

The boys responded with the words “brotherhood,” “focus” and “discipline.” From there, Werner was able to help them understand how the members of the Risers Academy have in essence created their own brand. “I told them that your logo is part of your brand, as is your uniform,” Werner said. “But most importantly, we talked about how the behavior of each and every one of the boys is a part of the Risers Academy’s brand as well. In that way, they came to understand our actions have a profound impact on how we’re perceived.”

Following the branding presentation, the group met JCB employees who have taken distinct paths to their own personal definitions of success, coming from disadvantaged backgrounds or other hardships to achieve high levels of education and career achievement.

“I hope that the time these young men spent at JCB reinforced their dedication to staying the course,” Werner said. “The day’s message was that the process of learning and growing as a person never stops, but it’s up to each of us to keep pushing ourselves and make the most of our opportunities.”

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World's Best Selling Backhoe Loader Gets Even Better

JCB’s world leading range of backhoe loaders today moves further ahead of the competition with the unveiling of a new generation of machines which offer customers more versatility, productivity, cost efficiency and comfort.

JCB’s proven past in backhoe loaders stretches back to 1953 when the company first pioneered the machine. Over those six decades the company has pushed the boundaries in backhoe development and now two in every five of these machines sold anywhere in the world are made by JCB.

At Bauma the wraps came off the most efficient JCB backhoe loader ever, offering customers average fuel savings ranging from six to 16% at typical daily work rates, largely achieved through the introduction of a new EcoDig system incorporating three hydraulic pumps.

Users will be hit immediately by the striking new design of the machine, which exudes ruggedness and strength thanks to a re-styled counterweight and new vertical grille design offering an even more aggressive feel.  The sharper lines on the excavator and loader profiles contribute to the robust look, while the sloping hood retains excellent forward visibility.

In addition, the machines benefit from a host of new features including:

  • Improved cab for greater comfort
  • Power brakes providing proportional braking and fuel economy improvements

Optional features:

  • New heated front windshield – an industry first for backhoe loaders
  • An in-cab hot beverage machine
  • Combined hammer and bi-directional circuit for excellent versatility in attachment use
  • A nine metre factory-fitted hose reel for improved productivity and versatility

JCB Group Managing Director for Product Development and Commercial Operations

Tim Burnhope said: “JCB has been at the forefront of backhoe design for almost 60 years and through innovation we continue to raise the bar and offer our customers machines which have superior performance and are more cost efficient and comfortable to operate.

“The new generation of JCB backhoe loaders represent a significant investment and the result is JCB’s most efficient backhoe loader ever which has been designed with fuel economy firmly in mind.  Whether loading, roading or digging JCB’s latest generation of backhoe offers the customer a machine that works harder but uses less fuel.

“We believe the new JCB backhoe will cement our position as the world’s best selling brand in a market which we expect to grow significantly over the next five years.”

Increased Productivity

The biggest changes are under the skin. A new EcoDig hydraulic system now utilizes three hydraulic pumps to provide the same hydraulic output but at lower engine speeds, itself delivering average fuel savings of up to 15 per cent. Operators are able to select from two working modes, either Eco mode or low flow, to optimise productivity and improve machine control.

A secondary benefit of the three pump design is faster performance of the extradig extending dipper stick, further boosting productivity. The new hydraulic system and lower engine speeds also contribute to a cut in exhaust emissions and a reduction in overall machine noise levels, both inside the cab and externally.

The new backhoes come with the existing EcoRoad options of Smooth Ride System (SRS) and TorqueLock to help boost productivity further. TorqueLock reduces fuel consumption by up to 25% while increasing speed by up to 10 % and the Smooth Ride System maximizes load retention around the job site for increased productivity and operator comfort.

Power brakes are to be introduced on both 3CX and 4CX models. The system provides proportional braking throughout the pedal travel, providing operators with improved braking and reduced effort.

JCB has also redesigned the pedal position in the backhoe loader cab, with an automotive style position which improves ergonomics. The power brake design ensures that there is full brake pad release when the driver comes off the pedal. This enables operators to better maintain roading speeds and contributes to a further one per cent saving in fuel consumption.

By using the machine’s hydraulic system to supply oil for the power brakes, there is no requirement for separate brake reservoirs. This simplifies service and reduces the number of daily checks for the operator.

JCB’s EcoLoad package of options add to the enhanced productivity. The return-to-dig feature automatically resets the shovel to dig position, saving time and effort; the transmission disconnect diverts hydraulic power to the loader for faster lifting. In addition, high engine torque at low revs provides excellent pushing and hill climbing performance and limited slip differentials (LSD) provide extra traction in challenging conditions.

A new design and a new cab

The best-selling 3CX and 4CX ranges benefit from a striking redesign, incorporating sharper lines in the counterweight, grille and hood, and making best use of JCB’s bold new machine branding. The cab adopts a similar style to the JCB Fastrac, with improved run-off channels to prevent rain water collecting on the roof. The machines also benefit from independently adjustable working lights at the front and rear of the roof, providing improved visibility all around the working area in poor light conditions.

The cab is refreshed internally too, with a move to a black interior in the lower half of the cab, including the seat, which has new material to provide increased comfort and less wear. The pillars and roof lining adopt a lighter grey color, making the cab feel even more light and spacious.

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JCB engineers looked for innovation in every detail in the cab, and have found a new material to cover the redesigned steering wheel, offering improved grip for the driver. The backhoes also benefit from new high quality switches, activating consoles which provide excellent light definition. The high quality switches have laser etched images that are clearly backlit, enabling clear visibility of switches at night.

JCB will be taking a lead from the automotive industry with the option of an innovative automatic heated front windshield on all 3CX and 4CX models later this year. Available in time for winter 2010, the heated windshield rapidly clears ice and misting in cold conditions, allowing the operator to get to work without delay in the morning.

Attachment Availability

A new combined hammer and bidirectional auxiliary circuit makes the fitting of attachment power circuits easier. The circuit has been designed to provide low flow and high flow across all 3CX and 4CX models, including all fixed and extending dipper variants. This greatly increases versatility for the customer as the machines are compatible with an increased number of optional attachments.

There is also the option of a new 29ft hose reel on the Hand Held Tool Circuit, that allows contractors to use hydraulic power tools alongside the backhoe loader, removing the need for separate power packs.

Taking A Break

JCB has always been at the forefront of backhoe loader design and production, leading the world in innovation and machine performance. Yet sometimes it is the small things that matter most to the operator.

In the 1970’s JCB took the time to think of the operator first, supplying a kettle as an option with each machine so that the driver could make a hot drink even when away from the site facilities.

Now JCB is to revive this link with the past. All 3CX and 4CX models will be available with an optional hot beverage machine, capable of producing tea or coffee, that will lock securely into an area at the side of the cab. The machine uses the 12V supply directly from the machine and has been designed to fit into the existing cab layout.

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