JCB has launched new smartphone-friendly mobile websites for all dealers participating in the JCB Dealer Website Program. The new mobile sites are designed to provide an optimal browsing experience and easy site navigation for on-the-go customers- a first in the construction equipment industry.
The mobile websites can automatically detect if a visitor is using a mobile device and seamlessly adjust the content format to fit smartphones including the iPhone, BlackBerry, Droid and EVO. Mobile customers are now able to search for inventory, promotions, store hours, and directions to the dealership as well as submit contact information directly through the mobile web site.
Tracy Clark, vice president of JCB of Milwaukee says, “We are thrilled to have this new mobile capability. This site is an awesome tool for our salesmen. Now they have access to information anytime, anywhere without having to get onto a laptop or notebook.”
JCB has worked with Equipment Web Services, a division of Dominion Enterprises headquartered in Norfolk, Virginia, to develop the sites.
“We are excited to provide this new technology to the JCB Dealer Website Program,” says Jennie Davis, OEM relationship manager for Equipment Web Services. “The mobile web sites will not only increase JCB’s ever-growing footprint in North America, but will also ultimately provide yet another avenue of additional revenue for JCB website program dealers.”
With more than 30 dealers enrolled in the program, it will now be even easier for customers and prospects to interact with their JCB dealers.


How do we get hooked in and take advantage.
What does the following comment mean after I had submitted my original message? “Your comment is awaiting moderation.”
Rich- Since Liftech is a part of the JCB dealer website program, the site has automatically converted to a mobile site. You are already hooked up- check it out on any smart phone http://www.liftechequipmentjcb.com. Cheers, JCB
Rich- that comment was sent because of the amount of spam that JCBdirt has been hit with as of late. Your comment is visible now. Let us know if you have troubles like this in the future.
I would like to exchange links with your site http://www.jcbdirt.com
Is this possible?
How would you like to do that?
This is good but may be an app or (application) would be better depending on whether you have an Iphone or Android phone and you probably be the first in the construction industry to put out an app in the Android or Iphone market. This would also help with brand awareness. But this is just a thought for another emerging market (Example) Facebook, Twitter and YouTube so that you would be covering all your bases. But that’s just some of my thoughts on it.
Thanks for the post! Our thought with the mobile websites was to take an asset that JCB dealers already had (a website) and make it accessable to everyone (iPhone, droid, BB users) without requiring them to download an app. We love the possibilities that are out there with app creation and are excited to have a new tool to offer JCB customers. We launched our first iPhone app in April. Check it out- search for JCB fuel efficiency calculator in the App Store. Let us know what you think. What other apps would you like to see?
o thats why i did not see it, i have a android phone but a simple yet addictive game would be cool showing off all the different machinery y’all make (love to see it on a android phones too)
Mobile websites are really the best instruments through which the retailers can easily present their products in front of the customers in a unique way. Well, We would like to tell you that there are some disadvantages also of not having a mobile friendly website. visit http://www.eluminoustechnologies.com/website_for_mobiles.htm
Hello. I saw your latest article regarding the mobile app for dealers and i wanted to comment. I work for a digital media company called RTT. We create digital content for companies to repurpose for print, web, mobile and I-pad apps that we also use for Social Media. We are partnered with Facebook too. I’d love to talk with somebody in marketing at JCB if this is an interest to your company and customers. We’re doing tons of this kind of stuff for the heavy equipment companies to showcase their products at 2011 Con Expo. Feel free to email me!
Jcb dealer websites go mobile.. Keen