Darr Equipment Co. Joins JCB Dealer Network

JCB’s North American dealer network has expanded once again with the addition of Darr Equipment Co. A fourth generation, family-owned and operated company with locations in Texas and Oklahoma, Darr Equipment Co. provides new and used equipment sales and rentals to the materials handling industry along with 24-hour parts and service. According to Robert Engstrom, general sales manager for Darr Equipment Co., aligning with JCB was the right fit for his organization.

“We’re always looking for opportunities to grow,” Engstrom explained. “Since our company was established, we’ve associated with top-quality manufacturers who produce top-quality products, and we believe JCB fits this mold. There’s tremendous opportunity for JCB in our market.”

Robert Engstrom, general sales manager Darr Equipment

Founded by the late Hal Darr in 1954, Darr Equipment Co. started with 76 employees and three stores in Gladewater, TX.; Wichita Falls, TX.; and Irving, TX. Throughout its history, the company has supported the construction of dams and reservoirs, major sports facilities, bridges, airports, highways and coal mines throughout northeast Texas and Oklahoma. Currently, Darr Equipment Co. employs over 200 people across its eight branch locations in the northeast Texas and Oklahoma area—a region touted as one of the top five markets for construction and industrial equipment in the United States. Darr Equipment Co.’s Texas locations are now up and running as JCB dealers, with the company’s Oklahoma dealerships to follow suit during the third quarter of 2010.

“JCB is very pleased to bring a quality dealer like Darr Equipment Co. on board,” said John Patterson, chairman and CEO for JCB North America. “Over the years, its staff has built an outstanding reputation for providing quality sales and service, and I have no doubt that they will be excellent ambassadors for JCB.”

In an area flooded with quality competition, Darr Equipment Co. sets itself apart by taking its after-market support to the next level. The company believes that it provides the best parts, service, sales and rental support in its market thanks to a hardworking staff of tenured industry experts. Darr Equipment Co.’s focus on quality people, equipment and service is also at the root of its number one business objective in the months and years ahead.

“We plan to grow the Darr/JCB brand into the leading supplier of construction products and related services in the northeast Texas and Oklahoma markets,” Engstrom said. “JCB’s pioneering track record combined with its global market share offers instant credibility. Even more importantly, JCB views its dealer partners as integral and necessary components to its overall success, and we at Darr Equipment Co. feel that same level of mutual respect.”

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