Monthly Archive for July, 2010

JCB Dealer Websites Go Mobile

JCB has launched new smartphone-friendly mobile websites for all dealers participating in the JCB Dealer Website Program. The new mobile sites are designed to provide an optimal browsing experience and easy site navigation for on-the-go customers- a first in the construction equipment industry.

The mobile websites can automatically detect if a visitor is using a mobile device and seamlessly adjust the content format to fit smartphones including the iPhone, BlackBerry, Droid and EVO. Mobile customers are now able to search for inventory, promotions, store hours, and directions to the dealership as well as submit contact information directly through the mobile web site.

New mobile websites make it easier for JCB customers to access information on-the-go

Tracy Clark, vice president of JCB of Milwaukee says, “We are thrilled to have this new mobile capability. This site is an awesome tool for our salesmen. Now they have access to information anytime, anywhere without having to get onto a laptop or notebook.”

JCB has worked with Equipment Web Services, a division of Dominion Enterprises headquartered in Norfolk, Virginia, to develop the sites.

“We are excited to provide this new technology to the JCB Dealer Website Program,” says Jennie Davis, OEM relationship manager for Equipment Web Services. “The mobile web sites will not only increase JCB’s ever-growing footprint in North America, but will also ultimately provide yet another avenue of additional revenue for JCB website program dealers.”

With more than 30 dealers enrolled in the program, it will now be even easier for customers and prospects to interact with their JCB dealers.

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Excavator Production Underway at JCB’s Latest Factory

JCB is continuing its investment in global excavator production capability with the opening of its newest factory in Brazil where the first 20 tonne machine has just rolled off the line.

The JS200LC tracked excavator has been bought by Jorcal Engenharia E Construções S/A, a company based in Sao Paulo State, and owner Renato Rédis says he is “extremely pleased” with the performance of the machine.

The sale of the first Brazilian-made tracked excavator follows an investment in the new production facility next to the JCB’s existing backhoe loader factory in the city of Sorocaba.

The investment in the facility in Brazil follows the opening of a new £40 million tracked and wheeled excavator factory in Uttoxeter, Staffordshire, UK.

The ceremony to mark the production of the first excavator in Brazil was attended by Vitor Lippi, the Mayor of Sorocaba, David Bell, JCB’s Chief Corporate Development Officer and Carlos Hernández, Regional Director JCB in Latin America.

Carlos Hernández said: “The Latin American region is undergoing strong growth this year and our decision to constantly invest in the expansion of production capability will help us achieve our objective of maintaining business growth and increasing our market share in the region.”

The construction of the new Brazilian excavator factory took just seven months and includes a new training area to enhance the service back up provided to excavator customers in the region. JCB has also recently doubled its backhoe loader production capacity in Brazil to help meet demand for machines in the region.

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Darr Equipment Co. Joins JCB Dealer Network

JCB’s North American dealer network has expanded once again with the addition of Darr Equipment Co. A fourth generation, family-owned and operated company with locations in Texas and Oklahoma, Darr Equipment Co. provides new and used equipment sales and rentals to the materials handling industry along with 24-hour parts and service. According to Robert Engstrom, general sales manager for Darr Equipment Co., aligning with JCB was the right fit for his organization.

“We’re always looking for opportunities to grow,” Engstrom explained. “Since our company was established, we’ve associated with top-quality manufacturers who produce top-quality products, and we believe JCB fits this mold. There’s tremendous opportunity for JCB in our market.”

Robert Engstrom, general sales manager Darr Equipment

Founded by the late Hal Darr in 1954, Darr Equipment Co. started with 76 employees and three stores in Gladewater, TX.; Wichita Falls, TX.; and Irving, TX. Throughout its history, the company has supported the construction of dams and reservoirs, major sports facilities, bridges, airports, highways and coal mines throughout northeast Texas and Oklahoma. Currently, Darr Equipment Co. employs over 200 people across its eight branch locations in the northeast Texas and Oklahoma area—a region touted as one of the top five markets for construction and industrial equipment in the United States. Darr Equipment Co.’s Texas locations are now up and running as JCB dealers, with the company’s Oklahoma dealerships to follow suit during the third quarter of 2010.

“JCB is very pleased to bring a quality dealer like Darr Equipment Co. on board,” said John Patterson, chairman and CEO for JCB North America. “Over the years, its staff has built an outstanding reputation for providing quality sales and service, and I have no doubt that they will be excellent ambassadors for JCB.”

In an area flooded with quality competition, Darr Equipment Co. sets itself apart by taking its after-market support to the next level. The company believes that it provides the best parts, service, sales and rental support in its market thanks to a hardworking staff of tenured industry experts. Darr Equipment Co.’s focus on quality people, equipment and service is also at the root of its number one business objective in the months and years ahead.

“We plan to grow the Darr/JCB brand into the leading supplier of construction products and related services in the northeast Texas and Oklahoma markets,” Engstrom said. “JCB’s pioneering track record combined with its global market share offers instant credibility. Even more importantly, JCB views its dealer partners as integral and necessary components to its overall success, and we at Darr Equipment Co. feel that same level of mutual respect.”

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